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Three website mistakes that youth sports club make that are red flags for potential players and families
First impressions matter for every business. For many prospective players and families, their first interaction with a youth sports club is through the club's website.
And often, that first interaction is a negative one.
Why?
Based on our experience in youth sports, many clubs believe that good websites are expensive, difficult to maintain, and require technical expertise.
The reality? Great websites have never been easier to create.
Nevertheless, when we look through youth sports club websites, we typically see three major mistakes that paint clubs in a negative light.
- Club websites are unsecured
- Content hasn't been updated in years
- Websites aren't mobile optimized
These issues can significantly impact the user experience and undermine the club's credibility.
We're going to go into more detail on the three major mistakes that youth sports clubs make on their websites and explain how Byga's Integrated Websites Feature solves those problems, ensuring that clubs make a professional first impression on their website visitors.
Lack of SSL Certificates
One of the most critical mistakes youth sports club make is failing to implement SSL (Secure Sockets Layer) certificates on their website. An SSL certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection between the user's browser and the website's server. Without an SSL certificate, sensitive information such as registration details, payment information, and personal data can be intercepted and compromised by malicious actors.
The absence of an SSL certificate can also negatively impact a website's search engine rankings, as major search engines like Google prioritize secure websites in their results.
That means your club might be shown below a competitor with a secured website, affecting your club's ability to attract players.
Most modern browsers display warning messages when users attempt to access non-secure websites, which can deter potential visitors and damage the club's reputation. You've probably seen those warnings!
Every club website built using Byga's Integrated Websites has an SSL certificate automatically attached to it. No need to worry about how to implement SSL, Byga has your club covered.
Outdated and Difficult-to-Update Content
We see a ton of stale content on youth sports websites.
Why does that matter? Families rely on websites for information on registration, tryouts, events, and other club-related news. Without website updates, they might miss out on key information, leading to angry parents and administrative headaches.
In our experience, clubs struggle with updating content because it's exceedingly difficult to do so. Older website builders require technical expertise to use. At clubs with limited resources, hiring a webmaster costs too much.
The result? Old, outdated websites that appear unprofessional, unappealing, and difficult to navigate, further deterring potential members from engaging with the club.
To address this issue, youth sports clubs should implement a user-friendly CMS platform (like Byga's Integrated Websites tool) that allows for easy content updates and management.
Byga makes it easy to update every part of the website. With a drag and drop interface, non-technical club administrators can make changes seamlessly. We've had multiple clubs take charge of their website projects without any technical support and create beautiful, modern sites.
Poor Mobile Optimization
More and more web users visit sites on their mobile device. Despite this, most youth sports club websites fail to optimize their content and layout for these smaller screens, resulting in a poor user experience for mobile visitors.
Websites that are not mobile-optimized display incorrectly, with distorted text and images. Accessing navigation becomes difficult, frustrating users.
Every business, including youth sports clubs need to prioritize responsive websites. Responsive design ensures that the website's layout and content automatically adjust to the user's device, providing an optimal viewing experience regardless of screen size or resolution.
Responsive design is built into Byga's Integrated Websites tool. Clubs using Byga don't have to worry about coding. All images and text automatically resize to fit the correct screen.
Websites Matter for Youth Sports Clubs
It's easier than ever to create a great website. Youth sports clubs can trust Byga to help them avoid these three red flags and build a website that enhances their online presence, portrays them in a professional light, and allows them to have a positive first interaction with prospective players.
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